Social media and its inhabitants, the "netizens", are a prominent force in today's world. They have exerted their influence in reviving a few dying careers, making super hits and igniting revolutions. The power that the online medium possesses is immense and the biggest reason is its openness. Netizens are not bounded by territory, nationality or any such biases of the physical world. This gives social media the power to distribute information to millions of people across the world at a rate which is unimaginable by any other medium. These potentials of social media, however, have seldom been utilized for social reforms. Majority of social media reforms have been for political change or pure entertainment. Social media's first prominent use in political reform was probably in 2009-10 Iranian election protests when after the controversial election of Ahmedinejad and subsequent ban on media meant that all news that came from the country was through the social medi...